.elementor-20 .elementor-element.elementor-element-695bad3{--display:flex;--flex-direction:column;--container-widget-width:100%;--container-widget-height:initial;--container-widget-flex-grow:0;--container-widget-align-self:initial;--flex-wrap-mobile:wrap;--margin-top:0px;--margin-bottom:0px;--margin-left:0px;--margin-right:0px;--padding-top:0px;--padding-bottom:0px;--padding-left:0px;--padding-right:0px;}/* Start custom CSS for html, class: .elementor-element-367b645 *//* ============================================================
   E Self Storage UAE — Why Choose Us
   Light brand-tinted backgrounds only · Editorial · No dark blocks
   ============================================================ */

.ess-why{
  --red:#c1282e;
  --red-deep:#a01f24;
  --red-50:#fef5f5;
  --red-100:#fbeaea;
  --gold:#c9a656;
  --gold-deep:#b8932e;
  --gold-50:#fdfaf2;
  --gold-100:#f9f1de;
  --ink:#0a0a0a;
  --muted:#5a5a5a;
  --line:#ece9e2;
  --bg:#ffffff;
  --bg-soft:#fafaf7;
  color:var(--ink);
  font-family:inherit;
  line-height:1.65;
  background:var(--bg);
}
.ess-why *{box-sizing:border-box;}
.ess-why-container{max-width:1100px;margin:0 auto;padding:0 24px;}

/* ---------- shared ---------- */
.ess-why-eyebrow{
  display:inline-block;
  font-size:11px;font-weight:700;
  letter-spacing:4px;text-transform:uppercase;
  color:var(--red);
  padding-left:42px;position:relative;
  margin-bottom:22px;
}
.ess-why-eyebrow::before{
  content:"";position:absolute;left:0;top:50%;
  width:32px;height:1px;background:var(--gold);
}
.ess-why-eyebrow-gold{color:var(--gold-deep);}
.ess-why-eyebrow-gold::before{background:var(--gold-deep);}

.ess-why-head{max-width:780px;margin:0 0 60px;}
.ess-why-head h2{
  font-size:clamp(28px,3.4vw,42px);
  font-weight:700;line-height:1.18;
  letter-spacing:-.5px;margin:0 0 18px;color:var(--ink);
}
.ess-why-head p{font-size:17px;color:var(--muted);margin:0;max-width:660px;}

/* ============ HERO ============ */
.ess-why-hero{
  padding:120px 0 100px;
  background:
    radial-gradient(circle at 95% 0%, var(--gold-100) 0%, transparent 45%),
    radial-gradient(circle at 0% 100%, var(--red-50) 0%, transparent 40%),
    var(--bg);
  border-bottom:1px solid var(--line);
}
.ess-why-h1{
  font-size:clamp(34px,5vw,60px);
  font-weight:700;line-height:1.1;
  letter-spacing:-1.4px;
  margin:0 0 30px;color:var(--ink);
  max-width:960px;
}
.ess-why-h1 em{font-style:normal;color:var(--red);}
.ess-why-divider{
  width:64px;height:3px;background:var(--gold);
  margin:0 0 32px;border-radius:2px;
}
.ess-why-lede{
  font-size:clamp(18px,1.6vw,21px);
  line-height:1.6;color:var(--ink);
  max-width:840px;margin:0 0 24px;font-weight:500;
}
.ess-why-body{
  font-size:16.5px;color:var(--muted);
  max-width:840px;margin:0;
}

/* ============ 8 DIFFERENTIATORS ============ */
.ess-why-diff{
  padding:110px 0;
  background:var(--bg);
  border-bottom:1px solid var(--line);
}
.ess-why-grid{
  display:grid;
  grid-template-columns:repeat(2,1fr);
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
}
.ess-why-card{
  background:var(--bg);
  padding:44px 40px;
  position:relative;
  transition:background .35s ease;
}
.ess-why-card:hover{background:var(--gold-50);}
.ess-why-num{
  display:inline-block;
  font-size:13px;font-weight:700;
  color:var(--gold-deep);letter-spacing:3px;
  margin-bottom:14px;
}
.ess-why-card h3{
  font-size:21px;font-weight:700;
  line-height:1.3;letter-spacing:-.3px;
  margin:0 0 18px;color:var(--ink);
}
.ess-why-card p{
  font-size:15.5px;color:var(--muted);margin:0 0 14px;
}
.ess-why-card p strong{color:var(--ink);font-weight:600;}
.ess-why-proof{
  margin-top:18px !important;
  padding:14px 18px;
  background:var(--red-50);
  border-left:3px solid var(--red);
  border-radius:0 6px 6px 0;
  font-size:14px !important;
  color:var(--ink) !important;
}
.ess-why-proof span{
  color:var(--red);font-weight:700;
  letter-spacing:.5px;text-transform:uppercase;
  font-size:12px;
}

/* ============ COMPARISON TABLE ============ */
.ess-why-compare{
  padding:110px 0;
  background:var(--gold-50);
  border-bottom:1px solid var(--line);
}
.ess-why-table-wrap{
  background:#fff;
  border:1px solid var(--line);
  border-radius:6px;
  overflow:hidden;
  box-shadow:0 8px 28px rgba(0,0,0,.04);
}
.ess-why-table{
  width:100%;
  border-collapse:collapse;
  font-size:15px;
}
.ess-why-table thead th{
  text-align:left;
  font-size:12px;font-weight:700;
  letter-spacing:2px;text-transform:uppercase;
  padding:22px 24px;
  background:var(--bg);
  border-bottom:2px solid var(--line);
  color:var(--ink);
}
.ess-th-us{color:var(--red) !important;background:var(--red-50) !important;}
.ess-th-them{color:var(--muted) !important;}

.ess-why-table tbody td{
  padding:22px 24px;
  border-bottom:1px solid var(--line);
  vertical-align:top;
  line-height:1.55;
}
.ess-why-table tbody td:first-child{
  font-weight:600;
  color:var(--ink);
  background:var(--bg-soft);
  width:22%;
}
.ess-why-table tbody td:nth-child(2){
  background:var(--red-50);
  color:var(--ink);
  font-weight:500;
  width:42%;
}
.ess-why-table tbody td:nth-child(3){
  color:var(--muted);
  width:36%;
}
.ess-why-table tbody tr:last-child td{border-bottom:none;}

/* ============ CUSTOMER STORY ============ */
.ess-why-story{
  padding:110px 0;
  background:var(--bg);
  border-bottom:1px solid var(--line);
}
.ess-why-story-grid{
  display:grid;
  grid-template-columns:1.4fr 1fr;
  gap:48px;
  align-items:start;
}
.ess-why-story-body h3{
  font-size:14px;font-weight:700;
  letter-spacing:2px;text-transform:uppercase;
  color:var(--gold-deep);
  margin:0 0 22px;
}
.ess-why-story-body p{
  font-size:16px;color:var(--muted);
  margin:0 0 18px;line-height:1.75;
}
.ess-why-story-body p strong{color:var(--ink);font-weight:600;}

.ess-why-quote{
  position:sticky;top:30px;
  background:var(--gold-50);
  padding:48px 40px 40px;
  border-radius:6px;
  border:1px solid var(--gold-100);
  position:relative;
}
.ess-why-quote-mark{
  position:absolute;
  top:-12px;left:32px;
  font-size:120px;font-weight:700;
  color:var(--gold);
  line-height:1;
  font-family:Georgia,serif;
}
.ess-why-quote blockquote{
  font-size:18px;line-height:1.6;
  color:var(--ink);
  margin:24px 0 28px;
  font-weight:500;
  font-style:italic;
}
.ess-why-quote cite{
  display:block;
  font-style:normal;
  padding-top:22px;
  border-top:1px solid var(--gold-100);
}
.ess-why-quote cite strong{
  display:block;
  font-size:15px;font-weight:700;
  color:var(--ink);margin-bottom:4px;
}
.ess-why-quote cite span{
  display:block;
  font-size:13px;color:var(--muted);
}

/* ============ CERTIFICATIONS ============ */
.ess-why-certs{
  padding:110px 0;
  background:var(--red-50);
  border-bottom:1px solid var(--line);
}
.ess-why-cert-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:20px;
}
.ess-why-cert{
  background:#fff;
  padding:32px 28px;
  border-radius:6px;
  border:1px solid var(--line);
  position:relative;
  transition:all .3s ease;
}
.ess-why-cert:hover{
  transform:translateY(-3px);
  box-shadow:0 16px 40px rgba(193,40,46,.08);
  border-color:transparent;
}
.ess-why-cert-tick{
  display:inline-flex;align-items:center;justify-content:center;
  width:34px;height:34px;
  background:var(--gold);
  color:#fff;
  border-radius:50%;
  font-size:16px;font-weight:700;
  margin-bottom:18px;
  box-shadow:0 0 0 5px rgba(201,166,86,.18);
}
.ess-why-cert h4{
  font-size:16px;font-weight:700;
  color:var(--ink);margin:0 0 8px;
  letter-spacing:-.2px;
}
.ess-why-cert p{
  font-size:14px;color:var(--muted);margin:0;line-height:1.55;
}

/* ============ GUARANTEES ============ */
.ess-why-guarantees{
  padding:110px 0;
  background:var(--bg);
  border-bottom:1px solid var(--line);
}
.ess-why-guarantee-list{
  display:grid;
  grid-template-columns:1fr 1fr;
  gap:24px;
  margin-bottom:48px;
}
.ess-why-guarantee{
  background:var(--gold-50);
  padding:38px 36px;
  border-radius:6px;
  border:1px solid var(--gold-100);
  position:relative;
  transition:all .35s ease;
}
.ess-why-guarantee:hover{
  background:#fff;
  border-color:var(--gold);
  transform:translateY(-3px);
  box-shadow:0 16px 40px rgba(201,166,86,.12);
}
.ess-why-g-num{
  display:inline-flex;align-items:center;justify-content:center;
  min-width:46px;height:32px;padding:0 12px;
  background:var(--red);
  color:#fff;
  font-size:13px;font-weight:700;
  letter-spacing:1.5px;
  border-radius:4px;
  margin-bottom:18px;
}
.ess-why-guarantee h3{
  font-size:19px;font-weight:700;
  color:var(--ink);margin:0 0 12px;
  letter-spacing:-.2px;line-height:1.3;
}
.ess-why-guarantee p{
  font-size:15px;color:var(--muted);margin:0;line-height:1.65;
}
.ess-why-hold{
  background:var(--red-50);
  border-left:4px solid var(--red);
  padding:24px 28px;
  border-radius:0 6px 6px 0;
  font-size:15px;color:var(--ink);
  line-height:1.7;margin:0;
}
.ess-why-hold strong{color:var(--red);font-weight:700;}

/* ============ CTA ============ */
.ess-why-cta{
  padding:130px 0;
  background:
    radial-gradient(circle at 20% 20%, var(--red-50) 0%, transparent 50%),
    radial-gradient(circle at 80% 80%, var(--gold-100) 0%, transparent 50%),
    var(--bg);
}
.ess-why-cta-inner{max-width:780px;text-align:center;}
.ess-why-cta .ess-why-eyebrow{padding-left:42px;padding-right:42px;}
.ess-why-cta .ess-why-eyebrow::after{
  content:"";position:absolute;right:0;top:50%;
  width:32px;height:1px;background:var(--gold);
}
.ess-why-cta h2{
  font-size:clamp(28px,3.4vw,42px);
  font-weight:700;line-height:1.2;
  letter-spacing:-.7px;
  margin:0 0 22px;color:var(--ink);
}
.ess-why-cta h2 em{font-style:normal;color:var(--red);}
.ess-why-cta p{
  font-size:17px;color:var(--muted);
  line-height:1.7;margin:0 auto 36px;
  max-width:620px;
}
.ess-why-cta-actions{
  display:flex;gap:14px;justify-content:center;
  flex-wrap:wrap;margin-bottom:24px;
}
.ess-why-btn-primary,.ess-why-btn-ghost{
  display:inline-flex;align-items:center;
  padding:18px 36px;
  font-size:15px;font-weight:700;
  letter-spacing:.5px;
  border-radius:6px;
  text-decoration:none;
  transition:all .3s ease;
}
.ess-why-btn-primary{
  background:var(--red);color:#fff;
  box-shadow:0 10px 24px rgba(193,40,46,.28);
}
.ess-why-btn-primary:hover{
  background:var(--gold-deep);
  transform:translateY(-2px);
  box-shadow:0 14px 32px rgba(201,166,86,.32);
  color: white;
}
.ess-why-btn-ghost{
  background:#fff;color:var(--ink);
  border:1.5px solid var(--ink);
}
.ess-why-btn-ghost:hover{
  background:var(--ink);color:#fff;
}
.ess-why-cta-links{
  display:flex;gap:14px;justify-content:center;
  font-size:14px;color:var(--muted);flex-wrap:wrap;
}
.ess-why-cta-links a{
  color:var(--red);text-decoration:none;font-weight:600;
}
.ess-why-cta-links a:hover{color:var(--gold-deep);}

/* ============ RESPONSIVE ============ */
@media (max-width:900px){
  .ess-why-grid,
  .ess-why-cert-grid,
  .ess-why-guarantee-list,
  .ess-why-story-grid{grid-template-columns:1fr;gap:20px;}
  .ess-why-quote{position:static;}
  .ess-why-card{padding:36px 28px;}
  .ess-why-table-wrap{overflow-x:auto;}
  .ess-why-table{min-width:680px;}
}
@media (max-width:560px){
  .ess-why-hero,
  .ess-why-diff,.ess-why-compare,.ess-why-story,
  .ess-why-certs,.ess-why-guarantees,.ess-why-cta{padding:72px 0;}
  .ess-why-head{margin-bottom:40px;}
  .ess-why-cert-grid{grid-template-columns:1fr;}
  .ess-why-btn-primary,.ess-why-btn-ghost{width:100%;justify-content:center;}
}/* End custom CSS */